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The site mickeysonriley.com had the following in the web site, "The Staff and Owners would like to thank all of our patrons for the huge response to our reopening." I observed that the webpage stated " We hope everyone enjoys the food and spirits in the newly renovated Mickeys." They also stated " Located only two blocks from stunning Lake Champlain, Mickeys Restaurant and Lounge is a local standard. Mickeys is known for its fine quality Italian food made from the freshest ingredients at a. Website design by Larcom Studios." The meta header had plattsburgh restaurant as the first keyword. This keyword was followed by plattsburgh dining, plattsburgh new york dining, and pattsburgh italian food which isn't as important as plattsburgh restaurant. The other words the site used was italian dining. plattsburgh italian dining is also included but could not be understood by search crawlers.